About Us

Inspired by Family, Guided by Heritage

At Aiser Tour, we combine the warmth of a family-run business with the reach and resources to support your journey both in the UK and Algeria. Whether you’re planning a once-in-a-lifetime adventure or visiting family, we’re here to make every step of your trip seamless and unforgettable.

  • Trusted Family Business We’re proud to be a family-run company with deep roots in Algeria and a strong base in the UK. This gives us the insight, flexibility, and local knowledge that bigger companies often lack.
  • Multilingual Tour GuidesOur experienced guides speak English, Arabic, French, and Amazigh — helping you connect more deeply with the people, places, and culture of Algeria.
  • Full Transport SupportFrom airport pickups to day-to-day travel across Algeria, we can arrange reliable, comfortable transport to make your journey smooth and stress-free.
  • Foreign Exchange Assistance Need help accessing dinars once you arrive? We can guide you through currency exchange options so you're never caught short.
  • Authentic Cultural Experiences We offer access to rare and enriching experiences — like staying with Touareg families in the Sahara or exploring mountain villages in the Berber region of Béjaïa.
  • Local Food Recommendations Get tips on where and what to eat, from traditional couscous and tagines to hidden-gem cafés only the locals know.
  • Visa Application Help We simplify the visa process with clear guidance and personal support — helping you get approved faster and with less stress.

Our Story Begins with a Vision

The heart of Aiser Tour lies in a long-held belief passed down from my grandfather, Aissa. He dreamed of a time when the beauty of Algeria — its untouched landscapes, rich culture, and diverse scenery — would be open and accessible to everyone. For many years, this dream was out of reach. During Algeria’s ‘Black Decade’ (1992–2002), the country faced a period of intense unrest, and travel, even for locals, became difficult and dangerous.

Challenging Perceptions, Opening Doors

The lasting impact of that era still shapes how Algeria is viewed by the outside world. At Aiser Tour, we’re here to change that narrative. Our mission is to help both seasoned travellers and casual holidaymakers experience Algeria as it truly is — welcoming, diverse, and full of wonder. We believe it’s time to move beyond outdated perceptions and show the world the real Algeria.

Proud Roots and Authentic Experiences

Our family name is Arfi, and we come from the Berber (Amazigh) region of Béjaïa, on Algeria’s Mediterranean coast. Thanks to strong connections across the country, we’re uniquely placed to offer both authentic nomadic Amazigh experiences and insight into the Arabic culture that forms a major part of Algeria’s identity. From mountain villages to desert caravans, we invite you to explore the country through the eyes of those who know it best.